How influencer marketing works?

What is influence marketing?

Our lifestyles have changed with advancing technology so much that they are not only affected by the way we consume, they have also changed marketing strategies for many businesses. Advertising methods that worked only a decade ago, such as doorstep sales, hoardings or television advertising, have all lost their meanings in our day. The most common media of our age, the internet, is the most chosen medium for marketing. But we are in such a fast-changing period that even the ads on websites are no longer powerful enough. At this point, we have been introduced with a new marketing method: influencer marketing

Unlike other marketing approaches, by which brands advertise their products and services directly to the customer, influencer marketing is an approach by which brands promote their products or services through an "influencer." Here "influencer" defines people who have created their group of followers in a specific area (such as makeup, fashion, traveling, or sports) and hold the power of inspiring and affecting them. By working with them, brands promote their products through the direction of a third party.

How does it works

Influencer marketing uses key leaders to drive a brand’s message to the targeted audience, and for this reason, brands tend to associate themselves with personalities who lead most towards their goals. Influencer campaigns are meant to tap into the present market or community of engaged followers and you have probably seen this through famous bloggers and YouTubers who actively promote market brands to their followers.

Influencer marketing conforms to a popular business law that states that the marketplace will always easily attach to the opinion of an influencer without any denial, a law that makes influencers be a prized asset among market brands. Influencers enjoy a solid following from social media platforms and they do make a notable impression in their online communities, these individuals play the role of journalists, content writers, entertainers and advisers and are normally connected to a network of other popular individuals who are also considered as influential.

Who can be an influencer?

Anyone can be an influencer. There is a trick, but, most brands look for influencers who are ‘knowledgeable’ about their type of product. For example, a makeup brand looks for influencers who are either well-known in the field, like a celebrity, or who are great at using their types of products.

Types of influencers -

Celebrities

Content Creators

Thought Leaders

Industry Experts

Micro-Influencer

What is SEO and how does it works

SEO stands for search engine optimization, which is the process of optimizing your website to get un-paid traffic from the search engine results page. In other terms, SEO involves making certain changes to your website design and content that make your site looks more attractive to a search engine. You do this so that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite difficult when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best facility for their users. This means delivering results on the search engine pages that are not just only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, different websites to better understand what the site is about. This helps them deliver relevant results to those who are searching for certain keywords or topic. The search engines will scan the site to decide how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

SEO is the method that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.

By improving your SEO, you can work to increase your visibility on the search engines. This helps you reach and engage more potential consumers. By creating more engaging and effective SEO-focused content, you can boost your chances of bringing in more targeted organic traffic.

Factors That Impact SEO

Now that you simply know what's SEO and the way it works, let’s take a glance at a number of the factors that can impact your search engine optimization ranking.

Search engine giant, Google will never give away the accurate algorithm they use to rank sites. However, we do have a pretty good knowledge of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will explain below.

Content Marketing

Before we jump into some of the factors of on and off-page SEO, let’s talk about content. Content is powerful in both attracting the search engines and helping your organization make connections with site visitors.

The more quality, relevant content pieces that you have on your site, the more possible search engines will be to rank your pages higher on the search engine results page. The more engaging and powerful content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

On-Page SEO

The on-page SEO factors are those factors that happen on your website. These are the things that you have total control over, it means that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your website’s HTML.

Here are some of the on-page SEO factors that can help you to improve your search ranking :

Title Tag – The title tag on each page describes the search engines what your page is about. This should be 60 characters including both the keyword your content focuses on and your business name.

Meta Description – The Meta description on your website describes search engines a little more about what each page is about. This is also used by your human visitors to quite understand what the page is about and if it’s related. This should include your keyword and also provide enough details to tell the reader what the content is on.

Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help increase your SEO. You can use H1, H2, and H3 tags to help search engines properly understand what your content is about.

Internal Links – Building internal links, or hyperlinks to other content on your site can help search engines discover more about your site.

Image Name and ALT Tags – If you are using images on your website or in your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a specific keyword

Off-Page SEO

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can affect your ranking. Though you do not have direct power over these off-page factors, there are ways that you can increase your chances of having these factors work out in your favour.

Here are various off-page SEO factors that can impact your search engine rankings:

Trust – Trust is becoming a more important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to develop trust is by building quality backlinks from sites that have authority.

Links – One of the most common ways to build off-page SEO is through backlinks. You want to be cautious here as spamming sites with your links is a fast and simple way to get your site banned from the search engines. Instead, take the time to form relationships with influencers and fans who create quality content and will link back to your site in their content.

Social – Another important off-page SEO factor is social signals, such as likes and shares. When it comes to increasing SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

Top 5 food items you should not eat in monsoon

The monsoon comes with a lot of puddles, thunder and lightning, and a large portion of food cravings! Especially on those days when you have nothing much to do. The rainy season is incredibly romantic, but it’s also that time when you’re likely to fall sick easily. If you want to avoid running to the doctor every other week, then here are some foods you should not during the monsoon.

1)    Leafy veggies

It is a known fact that leafy vegetablesare very important for our health. However, you should avoid consumption of leafy veggies during monsoon because leafy veggies like spinach, methi etc. grow in the mud. And in monsoon, washing this dirt off the leaves can be a challenging, and often germs still remain on them, leading to stomach infections.

2)    Juices from Roadside vendors

The fruits that are on the cart of roadside vendors is a perfect spot for a mosquito party, they have the fruits cut up well in advance, which could have come in contact with contaminated air. Prepare your juices at home using fresh fruits and drink it instantly.

3)    Fried food

Fried food is one of the food items you should completely avoid this monsoon. The extremely humid monsoon weather causes our digestion process to slow down. The fried food could cause gastronomical complications like bloating and stomach upset. So avoideating fried food during monsoon

4)    Sea food

Monsoon is the breeding season for fish. So you must avoid eating sea food during monsoon. Instead, you can consume chicken or mutton. However, if it is absolutely necessary to have sea food, make sure you are taking extra care to cook them well.

5)  Chaat

Chaat is a roadside snack every Indian loves to eat. Chaat includes panipuri, bhel puri, dahi puri that might be made with contaminated water. Chances of consumption of contaminated water while making these snacks are high leading to infections which can cause jaundice or diarrhoea. A few moments of pleasure can land you in hospital for days. 

8 most Beautiful Places you must visit in Mumbai

1. Marine drive

Marine Drive is the most known landmark linked with Mumbai. It is popularly known as the Queen’s Necklace because the street-lights look like a pearl necklace it is the most popular hangout spots in South Mumbai. Whether it is 4 pm or 4 am, it welcomes visitors with open arms. It is one of the most visited places. This place is frequented by students, newbie photographers, doodlers, daydreamers and just about anyone and everyone. Marine Drive is possibly Mumbai’s best known road stretch.

2. Gate way of India

The Gateway of India is one of Mumbai’s most iconic monuments. The Gateway of India is, one of the most popular tourist hotspots of Mumbai. It is located in the South Mumbai.  It was built during the rule of the British Raj in India. It is a most loved spot for visitors. The arrangement of Gateway of India is outlined in the Indo-Saracenic style.

3. Juhu beach

Juhu beach is the longest beach in Mumbai. Juhu beach is located Mumbai’s most exclusive suburbs and it is home of many famous Bollywood and TV celebrities. Sightseers visit this shoreline to see its serene climate and its grand excellence. This is one of the most well-known places in Mumbai.

4. Siddhivinayak Temple

The Siddhivinayak Temple is in the Prabhadevi. It is a Hindu temple that is dedicated to lord Ganesha, the son of Parvati and Shiva. It is one of the most significant and frequented temples in Mumbai. The Siddhivinayak temple entertain thousands of devotees everyday.

5. Colaba causeway

Colaba causeway is a best place for shopaholics. It is a shopper’s paradise. It is known as an ideal place for street shopping in Mumbai. You can everything from inexpensive clothes to sophisticated designer wears, home décor items and everything in between. For food fanatics, the place has a lot of restaurants, cafés, and patisseries in its premises.

6. Haji Ali Dargah

Haji Ali Dargah is located on an islet off the coast of Worli in south Mumbai. It a paramount religious site in Mumbai.  It is a popular place of worship for people. It is 400-year-old structure. Haji Ali Dargah is the complex which holds the tomb of the Muslim Saint Pir Haji Ali Shah Bukhari (R.A.) along with the tomb there is a Masjid at Haji Ali.

7. Girgaum chowpatty

It is popularly known as Chowpatty. This small sandy beach is a popular place to hangout. Girgaum Chowpatty is situated between the Marine Drive and Girgaum area of Mumbai. During Ganesh Chaturti festival, this beach is fully covered with lots of people with idols of Lord Ganesha.

8. Film city

The Film City is one of the main highlights of Mumbai. It is built by Dada Saheb Phalke under the renowned veteran actor, director V. Shantaram. It is located in goregaon. Film City is a world of wonders where you can see theatres, gardens, lakes, recording rooms, and grounds that are rented out for Bollywood film shootings